Microsoft has just made a major move in the world of AI content creation: for the first time, anyone can access OpenAI’s powerful Sora AI video generator for free through the Bing mobile app. This marks a significant step in democratizing advanced AI video technology, which was previously locked behind expensive paywalls or limited-access programs257.
Sora, developed by OpenAI, is a cutting-edge AI tool that transforms simple text prompts into realistic, short videos. Whether you want to visualize a bustling Tokyo street or animate a still image, Sora can generate high-quality video content up to a minute long, complete with complex scenes, multiple characters, and accurate motion6810. Until now, using Sora required a paid subscription, making this new free access through Microsoft Bing a game-changer for creators, marketers, educators, and anyone interested in AI-powered storytelling279.
- Platform: The Sora-powered video generator is available exclusively on the Bing mobile app for Android and iOS (desktop support is coming soon)357.
- Getting Started: Download or update the Bing app, sign in with your Microsoft account, and look for the Video Creator tile or tab in the menu9.
- Free Allowance: Every user gets 10 free video generations. After that, you can continue creating videos by redeeming Microsoft Rewards points—earned by searching with Bing or shopping at the Microsoft Store259.
- Video Specs: Currently, you can generate up to three five-second videos at a time, all in a vertical 9:16 aspect ratio (ideal for TikTok and Instagram). Support for landscape (16:9) videos is on the way259.
- Free, But Not Instant: While the service is free, video generation can take hours, even in “fast” mode, due to high demand and processing constraints259.
- Queue System: You can queue up to three videos at once and will be notified when they’re ready79.
- Watermarking & Safety: All videos are watermarked per the C2PA standard, and Microsoft uses safeguards to block harmful or inappropriate prompts9.
- Geographic Availability: The feature is rolling out globally, except in China and Russia79.
Microsoft’s integration of Sora into Bing is part of its broader strategy to make advanced AI tools accessible to everyone, not just those who can afford premium subscriptions. By offering Sora for free (with some usage caps), Microsoft aims to spark creativity, empower content creators, and strengthen its position in the rapidly evolving AI ecosystem7.
“Bing Video Creator embodies our commitment to making AI video generation accessible to everyone. We are thrilled to enable anyone to transform their words into captivating AI-generated videos.”
— Microsoft Announcement
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